Modern Jewellers (Bareilly, Pilibhit): Jewellery for Every Generation

New Delhi (India), June 27: Established by the venerable Late Shri Shiv Kumar Agarwal,Modern Jewellers began its illustrious journey under the banner of M/S Shiv Kumar Rajendra Kumar Sarraf in the picturesque town of Pilibhit. 

In the year 1965, Shri Rajendar Kumar Agarwal Ji, son of Late Shri Shiv Kumar Agarwal, joined the business at just 15 years of age and transformed a humble venture into a blooming one in a very short span of time. 

In 1990, Mr. Subodh Agarwal joined the family business, and his vision gave birth to Modern Jewellers, thereby changing the modus operandi from the “gaddi system” of yesteryear to a modern showroom setup. He worked relentlessly to make this modern system a success and made the name of Modern Jewellers hold true to its meaning in a span of just 10 years. 

In the year 2000, the torchbearers of the next generation and the modern modus operandi, Subodh Agarwal and Pramod Agarwal, inaugurated the second showroom in Bareilly, marking a significant milestone in the annals of the company’s history. Bareilly was a new territory and a completely different market, but Mr. Subodh Agarwal (27 years of age at the time) took faith in his experience and, with the support of Mr. Pramod Agarwal (22 years of age at the time), made the name of Modern Jewellers a huge success in the jewellery market of Bareilly. This success not only heralded a new chapter in the journey of Modern Jewellers but also underscored the family’s unwavering dedication to serving the discerning clientele with exquisite craftsmanship and unparalleled quality. 

A pivotal moment in the trajectory of Modern Jewellers came in 2007 with the establishment of the first fully hallmarked jewellery store in Bareilly. This milestone not only exemplified the company’s commitment to transparency and integrity but also garnered the trust and loyalty of patrons, further solidifying its position as a trusted name in the jewellery industry. 

In 2010, the entry of Mr. Ujjwal Agarwal infused new energy and expertise into the business, propelling Modern Jewellers into a new era of innovation and excellence. His modern approach to design and marketing injected vitality into the brand. 

Today, the legacy of Modern Jewellers thrives under the adept stewardship of Subodh Agarwal and Ujjwal Agarwal in Bareilly, while Mr. Rajendra Agarwal and Mr. Prateek Agarwal oversee operations in Pilibhit, ensuring the continuation of the family’s rich heritage and commitment to excellence. 

From its inception, Modern Jewellers (Bareilly & Pilibhit) has stood as a testament to the timeless values of impeccable craftsmanship and unwavering principles, setting itself apart as a beacon of excellence in the realm of jewellery. This is why today the name of Modern Jewellers has blossomed into a celebrated institution, cherished by discerning patrons across generations. 

Modern Jewellers is profoundly renowned for its exquisite gold, diamond, kundan, and polki pieces, and each creation is a masterpiece that reflects the meticulous artistry and dedication of its skilled artisans. The brand’s commitment to perfection and precision has earned it a distinguished reputation, making it the preferred choice for discerning customers seeking timeless elegance and unparalleled. 


The growth of Modern Jewellers has seen an upward trajectory throughout, and in 2017, it witnessed yet another significant milestone with the inauguration of a spacious 1500-square-foot showroom. 

This expansion not only provided patrons with a more immersive shopping experience but also underscored the brand’s unwavering commitment to meeting the evolving needs and preferences of its discerning clientele. 

Continuing its tradition of diversification and innovation, Modern Jewellers introduced Silver Square in 2018, an exclusive silver gifting showroom spanning 1200 sq ft. This addition not only showcased the brand’s versatility and adaptability but also catered to the burgeoning demand for premium silverware, further enhancing its offerings and catering to a wider audience. 

At the heart of Modern Jewellers lies an extensive and exquisite collection of necklaces, pendants, rings, and sets, meticulously crafted to evoke a sense of timeless elegance and sophistication. Each piece is a testament to the brand’s unwavering commitment to excellence, combining traditional craftsmanship with contemporary design sensibilities to create timeless treasures that transcend generations. 

Throughout its illustrious journey, Modern Jewellers has remained steadfast in its commitment to quality, integrity, and customer satisfaction, earning it the distinction as one of the most trusted and revered names in the industry. From its humble beginnings to its current stature as a symbol of excellence in the jewellery realm, the company continues to inspire through its unwavering dedication to craftsmanship, innovation, and customer delight. 

For more information, follow the page –

If you have any objection to this press release content, kindly contact to notify us. We will respond and rectify the situation in the next 24 hours.